Privacy policy

Balanced Dose Privacy Policy

Last Updated: December 10, 2025

Firefly Medical Group PLLC d/b/a Balanced Dose (“we,” “us,” “our”) operates this website and online store, including all related content, features, tools, and services (the “Services”). Our storefront is powered by Shopify, which helps us provide secure ordering, payment processing, and website functionality.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or interact with the Services, make a purchase, or otherwise communicate with us. If any term in this Privacy Policy conflicts with our Terms of Service, this Privacy Policy governs with respect to handling of personal information.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you. This does not include aggregated or de-identified information that cannot reasonably be linked to you.

We may collect the following categories of personal information:

• Contact Information

Name, billing and shipping address, phone number, email address.

• Payment & Financial Information

Payment card numbers and related details (processed by Shopify or our payment processors—we do not store full card numbers).

• Account Information

Username, password, security questions, preferences, saved items, and settings.

• Transaction & Order Information

Products viewed, cart activity, wishlist items, purchases, returns, exchanges, cancellations, and order history.

• Communications

Content of customer service inquiries, messages, or other communications with us.

• Device & Technical Information

IP address, browser type, device identifiers, operating system, network information.

• Usage Data

Interactions with the website, pages viewed, referring URLs, timestamps, and analytics metrics.

We may create inferences based on the information above to understand preferences and improve the Services.

2. Sources of Personal Information

We collect information from:

• Direct interactions with you

Including account creation, checkout, customer support messages, and form submissions.

• Automatic data collection

Using cookies, pixels, logs, and similar technologies.

• Service providers

Including Shopify and other vendors who perform services on our behalf.

• Business partners or third parties

Including marketing platforms or advertising partners.

3. How We Use Personal Information

We use your personal information for the following purposes:

A. Provide and Improve the Services

  • Process and fulfill orders
  • Manage your account
  • Process returns and exchanges
  • Authenticate your identity
  • Deliver personalized product recommendations
  • Improve the website and shopping experience

B. Marketing & Advertising

  • Send promotional emails or messages
  • Deliver targeted advertisements based on your browsing or purchase history
  • Provide marketing through third-party platforms (subject to your opt-out rights)

C. Security, Fraud Prevention, and Compliance

  • Detect and prevent fraud or malicious activity
  • Maintain the security and integrity of the Services
  • Enforce our policies
  • Comply with legal obligations or respond to lawful requests

D. Customer Support and Communication

  • Respond to your inquiries
  • Provide order updates
  • Maintain our relationship with you

E. Legal and Regulatory Compliance

  • Respond to subpoenas or government requests
  • Manage disputes or claims
  • Maintain records as required by law

4. How We Disclose Personal Information

We may disclose your personal information to:

• Shopify

To host our store, process payments, provide analytics, and support enhanced features. Shopify may also use data from your interactions across Shopify merchants. Shopify is responsible for its own processing activities. Learn more at the Shopify Consumer Privacy Policy.

• Service Providers

Including payment processors, shipping and fulfillment partners, cloud storage providers, IT vendors, analytics providers, and customer support services.

• Marketing and Advertising Partners

To provide targeted ads or marketing services based on your activity. Where required, you may opt out of this sharing.

• Affiliates

Within our corporate family.

• Legal, Safety, and Business Transactions

  • To comply with applicable laws
  • To respond to legal process
  • To enforce policies
  • In connection with mergers, acquisitions, financing, asset sales, or bankruptcy

• With Your Direction or Consent

Including social media integrations or when you request shipment or third-party services.

5. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, and similar technologies to:

  • Operate the Services
  • Enable basic functionality such as cart and checkout
  • Understand activity on the website
  • Deliver personalized content and ads

You may adjust cookie settings in your browser or, where applicable, through our cookie preference tool.

6. Shopify as Processor / Independent Controller

Shopify processes certain personal information as our service provider, but for enhanced features (including cross-merchant analytics), Shopify may also act as an independent controller.
For those processing activities, Shopify—not Balanced Dose—determines how personal information is used and is responsible for responding to related privacy rights requests.

You may learn more or exercise those rights here:
https://privacy.shopify.com

7. Third-Party Sites and Links

The Services may link to third-party websites or platforms we do not control. We are not responsible for the privacy, security, or content of these sites. Review the privacy policies of any third-party services you use.

8. Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in your jurisdiction.
As of the date of this Policy, we do not “sell” or “share” personal information of individuals under 16.

9. Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect your information. No system is completely secure.

We retain personal information only as long as necessary to:

  • Provide the Services
  • Maintain your account
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

10. Your Rights and Choices

Depending on your location, you may have rights including:

  • Right to Access / Know
  • Right to Delete
  • Right to Correct inaccurate information
  • Right to Data Portability
  • Right to Opt Out of Sale or Sharing for Targeted Advertising
  • Right to Manage Marketing Preferences
  • Right to Appeal a denied privacy request (where applicable)

You can exercise rights by contacting us using the details below or using our online tools where provided.
We will verify your identity as required by law. Authorized agents may submit requests when permitted.

We will not discriminate against you for exercising your privacy rights.

11. International Transfers

We may transfer, store, or process your information outside your home country.
Where required (e.g., EEA or UK), we rely on lawful transfer mechanisms such as Standard Contractual Clauses.

12. Changes to This Policy

We may update this Policy periodically. The “Last Updated” date will reflect the latest version. Significant changes will be communicated as required by law.

13. Contact Us

If you have questions or would like to exercise your privacy rights, please contact:

Balanced Dose 
Email: information@balanceddose.com
Address: 2860 10th Ave N, STE 350, Grand Forks, ND 58201, USA